TikTok engagement rate calculator
Enter a video’s likes, comments, shares and saves with its views, your followers or both. You get the rate each way, because on TikTok they tell different stories.
Two ways to measure on TikTok
By views: interactions ÷ views × 100. This is the fairer measure on TikTok, because videos reach far beyond followers. A video with 4,200 views, 260 likes, 11 comments, 6 shares and 18 saves scores 295 ÷ 4,200 × 100 = 7.02%.
By followers: interactions ÷ followers × 100. Useful for comparing accounts, but it swings wildly, since one video can reach ten times your following and the next one a tenth of it.
What’s a normal TikTok rate?
By views, roughly 3% to 9% is a common range. Under 3% suggests people are scrolling past; over 9% means a video is landing well. Short, rewatchable videos tend to sit higher.
Likes packages and the maths
A likes package raises the likes on one video without adding views, comments or shares, so it inflates the by-views figure for that video. If the likes end up far above a few per cent of views, the video looks odd. Size any likes package against the views the video already has. We don’t sell views; here’s why.