Instagram engagement rate calculator
Followers, average likes and average comments in; engagement rate out. You can also fill the numbers from a public account. Free and no sign-up.
How the rate is worked out
Engagement rate by followers = (average likes + average comments, plus saves and shares if you have them) ÷ followers × 100. A Newcastle barber with 1,800 followers whose posts average 64 likes and 5 comments sits at 69 ÷ 1,800 × 100 = 3.83%.
Average over your last eight to ten posts and leave out anything unusual, like a giveaway that pulled in far more than normal.
Reading the result
| Rate | What it usually means |
|---|---|
| Under 1% | Low. Common on large accounts and on accounts with many inactive or bought followers. |
| 1% to 3% | Typical for many accounts. |
| 3% to 6% | Good. People are reacting to a decent share of posts. |
| Over 6% | High, and most often seen on small, close-knit accounts. |
Compare with your own past figures more than with anyone else’s. Account size, niche and format all move the number.
What a follower package does to the rate
Bought followers don’t interact, so a follower order lowers your rate. The barber above adding 1,000 followers would drop to 69 ÷ 2,800 × 100 = 2.46%. That’s still a normal-looking figure; adding 10,000 would take it under 0.6%, which is the kind of gap that gets noticed. Run the “after” number before you order, and see our guide to how fake followers get spotted.